Whether you are selling your home, buying a new one, or both, you can bet your journey with New Era Real Estate will be far different from anything else you’ve ever experienced.
For starters, for a full-service, flat fee of just $5,900, rather than the typical 2.5 to 5 per cent commission rate, New Era Real Estate will provide you with everything you need — including handling all of the complicated paperwork — to list and sell your home, saving you tens of thousands of dollars.
“At New Era, full service means end to end management of the process in every respect, traditional brokerage service, at New Era prices,” says founder and owner of New Era Real Estate, John Martino.
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“The first step is to speak with a New Era Real Estate client care specialist and, when they have received more information about your property, you will then be connected with a realtor specialist in your area.”
From there, an agent will come out to your property to provide a valuation and take a tour, soaking in the details of your home so they can market it effectively. After that, your agent will schedule an appointment with a professional photographer and videographer in order to capture all of your home’s biggest selling points for a widespread marketing campaign.
Martino says, with most homebuyers starting their search online, a large portion of New Era Real Estate’s marketing is focused on flooding social media, and real estate websites. Every property is also uploaded to New Era Real Estate’s website, as well as its YouTube channel, on top of being included in direct mail and email campaigns, both local and international.
All New Era Real Estate clients are also given unprecedented access to the process through its Personal Portal, which provides live, up-to-the-minute updates about your home, including feedback from prospective buyers and agents after showings.
Once you have accepted an offer, the buyer will provide a certified cheque or bank draft for the full deposit amount, which will then be held in New Era Real Estate brokerage’s trust account until closing.
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As soon as all the conditions have been met and the waiver(s) have been signed, the deal becomes firm and your home is officially sold. It’s only at that time that you pay the flat fee of $5,900 to New Era Real Estate.
The full-service doesn’t stop there. When it comes to buying your next home, your New Era Real Estate agent will be there every step of the way, helping you get prequalified by your bank, going over all of your must haves and wants, and will start showing you homes until you find the right one.
Your agent will draft up all the necessary paperwork, ensuring everything you want is detailed in your offer, and will negotiate all of the details for you. There’s also an added incentive for clients who both sell and buy a home with New Era Real Estate — the chance to earn up to 50 per cent of your buying agent’s commission, again, potentially putting tens of thousands of dollars back in your pocket.
It’s a business model that has seen New Era Real Estate separate itself from the rest in an industry Martino says is long overdue for change.
“We want to bring fairness while not sacrificing the integrity of full-service real estate, giving people the chance to save thousands when selling and earn thousands when buying,” he says.
